©2019 by VUE Advisors

Aaron's Story

Aaron Marcum is an EOS® Implementer and Founder of VUE Advisors. 


In 2002, Aaron left the corporate world and started his first company.  Within 7 short years, Aaron took this company from start-up to the largest home care agency in the state of Utah.  In 2009, Aaron successfully sold this business and started Home Care Pulse, an organization focused on providing quality solutions for home care agencies.  Today Home Care Pulse works with nearly 2,000 home care agencies, employs over 120 people in Southeast Idaho and is the creator of the nationally recognized Best of Home Care® awards (bestofhomecare.com) which have been instrumental in raising the standard of home care throughout North America. 


Aaron is considered one of the foremost experts within the home care industry and has advised hundreds of providers on how to improve their business operations.  He is in high demand as a professional speaker throughout the country.


In early 2017, Aaron discovered the Entrepreneurial Operating System (EOS®) after reading the book Traction by Gino Wickman. The Six Key Components™, referred to in the book, resonated with Aaron. He quickly began implementing EOS within Home Care Pulse and hired a

a Certified EOS Implementer to ensure lasting success. EOS has been instrumental in helping Aaron build a first-class leadership team. This has allowed him to step aside as CEO, elevate his role as Chief Visionary, and focus on assisting other entrepreneurs achieve greater traction and success in their businesses.